Wednesday, November 7, 2007

2009 Toyota Corolla at 2007 SEMA Show

It is quite surprising that Toyota Motor Sales (TMS) U.S.A., Inc. has chosen the 2007 Specialty Equipment Market Association (SEMA) Show in Las Vegas as the stage for the world debut of the 10th generation Toyota Corolla sedan. The company aims to continue the car's title as the best selling vehicle model of all time with the release of the 2009 model year.

According to Tim Morrison, Toyota Division corporate marketing manager: "Nearly 40 years after the Corolla was introduced to American drivers, the 2009 Corolla will continue to offer the quality and value for which the brand has long been known. In style and substance, the tenth-generation Corolla will have a strong, new identity, all its own. It will be far more than merely the next-generation Corolla and will position itself perfectly above our entry-level Yaris and below our sales leader, the Camry."

The all new 2009 Toyota Corolla sedan will roll out in dealer showrooms starting February next year. The car will be available in five model trim levels including Standard, LE, XLE, S, and the XRS. Two powertrain options are available for all models. The 1.8-liter four-cylinder engine capable of pumping out 132 hp at 6,000 rpm and 128 lb.-ft. of torque at 4,400 rpm; and the 2.4-liter four-cylinder engine with 158 hp @ 6,000 rpm and 162 lb.-ft. of torque @ 4,000 rpm. The engines are equipped with powertrain including like fuel pumps (like Volvo fuel pump). Both engines are also combined with either five-speed manual or five-speed automatic transmissions.

The 2009 Toyota Corolla retained some of the design and functional characteristics of the previous model. Of course, the car also comes with a host of new features inside and out. For the 2009 model, the Corolla sedan features a wide low profile developed by Toyota Design. The S and XRS model trims feature a standard body kit, which includes front underbody spoiler, fog lamps, rocker moldings, upper and lower rear spoilers, and engine undercovers.

Inside, all 2009 Toyota Corolla models offer a sporty and comfortable interior features. The 2009 Corolla retained the interior dimensions like the headroom, legroom and shoulder room. The interior also features a wide range of functional amenities including center console side pockets, storage box, front and rear door pockets, console box with a large-capacity main tray, overhead console, and a rear-seat center armrest with drink holder. Toyota won't compromise the safety of its customers. The interior also features an extensive list of safety equipments to provide the best occupant protection. These include standard driver and front passenger airbags, front seat-mounted side airbags, two-row side curtain airbags, and active headrests on the front seats.

Toyota also offers Anti-lock Braking System (ABS) and Vehicle Stability Control (VSC) with Traction Control (TRAC) on all 2009 Toyota Corolla models as an additional safety feature.

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